Swedish shirtmaker Stenströms was established in 1899 and strike the ultimate balance between elegance and understatement, their cotton shirts which have been made using the highest-quality fabrics.
We at Boutique Jacques are proud to carry Stenströms shirts. They’ve produced a level of quality that resonates with us and with our customers. Here’s some insight into a brand that will take over your shirt collection, even if you’re die-hard Eton.
Stenströms is one of the oldest family-owned fashion businesses in Scandinavia. The brand’s story began in 1899 when Swedish tailor August Stenström built up a reputation for producing the highest-quality shirts in the land. All the elegantly dressed men in Helsingborg wanted one of his masterpieces, and Stenström found it hard to keep up. To meet the needs of his sophisticated clients, he decided to build a shirt factory. Under Stenströms’ strict supervision, a larger number of quality shirts could now be produced.
With time, his business flourished and word spread far and wide. Well-travelled and demanding sea captains that sailed through the harbour of Helsingborg became cherished clients. They would return to their home countries clothed in Stenströms’ chic outfits, catching the attention of the “stylish folk” seeking beautifully constructed shirts, made from the finest fabrics. These sea captains at the time, unknowingly supported Stenströms’ reach from being a small local vendor to a global exporter of premium shirts.
Portrayed by modernism, simplicity, functionality and especially minimalism, Sweden itself is notorious for its attention to detail and appreciation for craft; for doing things properly without cutting corners to ensure they are long-lasting. To this end, owners of a Stenströms shirt can be quite assured they are wearing something that has been given the upmost attention. Each Stenströms shirt undergoes more than 60 separate production stages, with 25 on the collar alone. Pre-pressing and extra stitching prevent shape and finish from being altered by repeated laundering and ironing. At each stage of production, meticulous quality checks are performed, stitches measured and loose threads removed. Vented cuffs with buttons and a special edging for extra strength. The sleeves are sewn on with single-needle stitching whereby each seam has at least six stitches per cm. Buttons are hand-made from the highest quality of mother-of- pearl. Even today, most of the elements are still carried out by hand.
We are extremely fortunate to offer a number of Stenströms shirts from their spring/summer 2020 collection. There’s detailed attention on their various colours of cotton, which have purposefully been made in a special cotton fabric, which has been developed especially for Stenströms from one of their Italian suppliers. Stenströms aren’t chemically treated like some other shirts, so there permanent press comes instead from the double ply cotton. This pays off in the long run, because after a few too many dry cleans, treated shirts slowly lose their wrinkle free quality. With Stenströms, the double ply not only easily irons, it stays fresh longer. Stenström is careful to use the most concentrated dyes that don’t just rest on the fabric, but actually fuzes into it. This means durable shirts with vibrant colours even after a season of wears.
Their latest assortment includes a selection of cotton shirts, including their navy seersucker cotton slim fit shirt, which is both flattering and eminently comfortable. In a time of confinement, the design and fabrics that Stenströms so successfully administer will certainly make you feel relaxed and stylish around the home.